Introduction: The world of pet food brands
When it comes to pet food brands, the options seem endless. Pet owners want the best for their furry friends, and companies know this. The pet food industry is a multibillion-dollar business with big players like Nestle Purina, Mars Petcare, and Hill’s Pet Nutrition competing for a share of the market. In this crowded space, Blue Buffalo has emerged as a popular choice among pet owners in the United States.
Blue Buffalo’s history and mission statement
Blue Buffalo was founded in 2002 by Bill Bishop and his family in Connecticut. The company’s mission is to provide pets with high-quality, natural foods that contain real meat, vegetables, and fruits without any artificial preservatives, colors, or flavors. Blue Buffalo’s pet food formulas are inspired by the diet of wolves, which are known for their strong and healthy bodies. The company believes that pets deserve the same level of nutrition as their wild ancestors.
A look at Blue Buffalo’s product line
Blue Buffalo offers a wide range of products for both dogs and cats. The company’s product line includes dry food, wet food, and treats. The formulas are tailored to meet the specific needs of pets, such as weight management, digestive health, and joint support. Blue Buffalo’s products are made with wholesome ingredients like deboned chicken, brown rice, and sweet potatoes.
The rise of Blue Buffalo’s popularity
Blue Buffalo’s commitment to natural, high-quality ingredients has resonated with pet owners. The company’s popularity has skyrocketed in recent years, making it one of the top pet food brands in the United States. In 2017, Blue Buffalo had a market share of 6.1% in the U.S. pet food market.
Acquisition by General Mills: What it means
In 2018, General Mills, the multinational food company, acquired Blue Buffalo for $8 billion. This move was part of General Mills’ strategy to expand its presence in the pet food industry. The acquisition allowed General Mills to enter the high-growth and premium pet food segment.
The financials behind the Blue Buffalo deal
The acquisition of Blue Buffalo was the largest in General Mills’ history. The deal was financed through a combination of debt and equity. General Mills expects the acquisition to be accretive to its earnings in 2019 and beyond.
Who founded and owned Blue Buffalo?
Blue Buffalo was founded by Bill Bishop and his family in 2002. The company was privately owned until it was acquired by General Mills in 2018.
Meet Blue Buffalo’s current CEO
Billy Bishop Jr., Bill Bishop’s son, is currently the CEO of Blue Buffalo. He has been with the company since its inception and has played a pivotal role in its success.
The impact of the General Mills acquisition on Blue Buffalo
The acquisition by General Mills has not affected Blue Buffalo’s operations or products. The company continues to operate independently under the leadership of Billy Bishop Jr. However, the acquisition has provided Blue Buffalo with access to General Mills’ resources and expertise, which could accelerate the company’s growth and innovation.
Future growth and innovation for Blue Buffalo
With the backing of General Mills, Blue Buffalo is well-positioned for future growth and innovation. The company plans to expand its product line and enter new markets. Blue Buffalo also aims to continue its commitment to providing pets with high-quality, natural foods that are good for their health and well-being.